Thursday, September 24th through Thursday, October 8th


A highly interactive, virtual setting


Please have any tools or software needed to be successful (e.g., to plan, design, develop, present) already installed. Slack will be used as a means of communication prior to and throughout the event.


September 24th – Virtual kickoff event
September 24th – Coding begins
October 1st – 1-week progress report due
October 6th – Final project video due by 9pm
October 8th – Judging and awards ceremony


Develop a technology solution that promotes and/or enhances global awareness about breast cancer.

ELC has organized this virtual event to rally the global tech community to help in the journey to end breast cancer. We invite participants from all over the world to engage in this global hackathon. It is open to everyone including university students, technology professionals and anyone interested in joining a team or contributing.

We are part of the global Hackathon community that embraces collaboration across borders and cultures to bring about new ideas and innovations. The ELC Virtual Hackathon is an international mass collaboration focused on finding breast cancer solutions. We believe outside perspectives and ideas can help find new, interesting and novel approaches to solve problems, improve lives and ultimately move us closer to finding a cure. All are welcome to join or create a team. The common thread among participants is that you are interested in technology, helping science, you are creative, and you want to solve problems. Hundreds of people from all over the globe participated in the 2019 ELC Hackathon in New York City but we are excited about the event moving online and growing our global participation.

Why #HackForPink?

How would you like to develop a technology solution that promotes and/or enhances the general welfare of millions of women around the world? Or develop an innovative technology seed that can catapult a breaking idea in the fight against breast cancer forever?

Well, here is your chance to make a difference.

Impact – Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer. Breast cancer is the most common cancer in women worldwide and is increasing, particularly in developing countries where the majority of cases are diagnosed in late stages.

Social Responsibility – Create awareness through technology for important causes such as The Estée Lauder Companies’ Breast Cancer Campaign.

Teamwork – Radical innovation can occur when teams of different backgrounds and abilities join forces to achieve a common goal.

Why Participate?

  • Expand your network of peers and industry professionals.
  • Use your technical and problem-solving skills, while having fun and winning prizes.
  • Join a global community looking to abolish breast cancer.
  • Help us create a brighter cancer-free future for your community and around the world.


Breakthroughs in breast cancer treatment and prevention come from research and education initiatives. With your support, we will be even closer to creating a breast cancer-free world. Click here to contribute to The Estée Lauder Companies’ Breast Cancer Campaign, which has raised more than $89 million to support global research, education, with more than $73 million funding in medical research grants through the Breast Cancer Research Foundation. We appreciate you taking the time to make a difference. This specific link will attribute your company and Tech Day of Pink to the donation.


Check out our Careers page ahead of time!


Clinique Go

  • 1st Place - Student

ELC Recycle Rewards Kiosk

  • 1st Place - Professional

Super Environmental Squad

  • 2nd Place - Student


  • 2nd Place - Professional


  • 3rd Place - Student


  • 3rd Place - Professional


  • Out of the Box Award



  • Each team must consist of 3-6 members above the age of 18. Students and technology professionals may not join the same team.
  • All work related to the Hackathon should be completed online.
  • Teams will be mentored by coaches.
  • Teams can repurpose an idea they had before the event that will help innovate the problem statement as long as they do not re-use code from their previous idea.
  • Adding new features to existing projects is allowed. Judges will only consider new functionality introduced or new features added during the Hackathon to determine the winners.
  • Teams can use libraries, frameworks or open-source code in their projects.
  • Teams are not allowed to make any changes or add new features during judging.
  • To be eligible for cash prizes over $600, participant must have a Social Security Number (SSN), Tax Identification Number (TIN), or National Identification Number.
  • All Hackathon participants must agree to the Privacy Policy and Confidentiality Release and Waiver.


1. What is the ELC Virtual Hackathon?

The Oxford dictionary defines a Hackathon as “an event, typically lasting several days, in which a large number of people meet to engage in collaborative computer programming." Due to the current COVID-19 pandemic situation, this year’s “Hack for Pink” hackathon will take place over the course of several weeks and will be conducted entirely online.

2. What is the focus of the Virtual Hackathon?

Estée Lauder’s focus this year is on creating awareness and helping end breast cancer. In the United States alone, about 1 in 8 women will develop invasive breast cancer over the course of her lifetime. In 2020, an estimated 276,480 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 48,530 new cases of non-invasive breast cancer.

3. When will the Virtual Hackathon take place?

The project phase will take place from Thursday, September 24th, 2020 to Thursday, October 8th, 2020.

4. What is the timeline for the event?

The registration deadline is September 24th, 2020. Judging and awards will occur on the Tech Day of Pink, October 8th, 2020.

5. What coding languages can I use?

Whatever you would like!

6. Will I have a mentor/coach during the event?

Yes, there will be coaches available with deep knowledge of ELC. Coaches can answer questions about the company and help foster ideas, but are not allowed to code!

7. What do I do if I don’t have a team?

If you already have a team at registration, great! If not, that's fine, too! We will be hosting an Idea Jam at the start of the event, where we will place individuals into teams of 3-6. Hackers can also find other team members using our Slack workspace prior to the event.

8. Will judging criteria be published in advance?

Yes, all Hackers will receive a copy of judging criteria prior to the event.

9. Will there be prizes?

Of course.... TBD.

10. How can I help promote this event?

Tell the world what you are working on! Please use these hashtags when posting on social media: #TechInPink2020, #TimeToEndBreastCancer, #ELCHackForPink, and #ELCHackathon.

11. Why should my group get involved?

Corporate philanthropy promotes employee engagement, generates business value, and fosters long-term relationships. The Estée Lauder Companies is challenging the broader tech community to band together and take Tech Day of Pink to new heights. Technology is accelerating research, early detection, and treatment of breast cancer. “Imagine how much closer we can get to ending breast cancer if our tech community rallied together to do what we do best. Together, we can channel innovative technology solutions towards making an even greater impact in this fight,” ELC’s CIO Michael Smith.

13. When will I receive final event info?

The final ELC Hackathon agenda and event details will be emailed to all registered Hackers and posted to ELCHackathon.com.

14. Who has sponsored this event in the past?

Last year, we were proud to have Google, Microsoft, and HCL Technologies as on-site sponsors.

15. How can I become a sponsor?

If you are interested in becoming a sponsor, Email us at [email protected].